Under Armour launched their full Speedform Running collection in 2014 with the idea that they could empower the world of runners with a lineup of shoes fit for any condition. A custom shoebox was designed to showcase the expansion of the Speedform category. The box was shipped to influencers worldwide.
Agency: 160over90, Philadelphia
Executive Creative Director: Steve Penning
Associate Creative Director: Kris Blake
Print Production: Danielle Rigby
Designer: Ben Harrison