Super Bowl LIV Friday Night Party

The Friday Night Party at Super Bowl LIV in Miami is the most exclusive party for Super Bowl. It brought together the NFL owners and their private guest list for one memorable night on Miami’s South Beach.

The invitation was the first touchpoint for the party and it had the job of piquing the curiosity of all invitees. To get people excited for the party we designed something that had never been done before. The invite is a duplexed piece of screen printed acrylic with a hidden RFID chip, that made the key to entry that much more interesting.